For business owners who want their brand photography to work as hard as they do … without looking like it does.
What if the images you had on hand were not just stunning, but were created with intention and consideration for your commercial results too? The way we work together to get to the heart of your brand begins way before I even start planning a photo shot list or pick up a camera. Together we’ll work out the brand photography you need so that you can purposefully connect to those that matter.
Custom brand images say so much about your brand in an instant. They help you stand out to those that truly value what you do. You know those clients that you absolutely love to work with? Because they can get a sense of the value you bring to the table from brand imagery that’s customised to you. There is absolutely nothing generic, standard, or predictable about brand photography when it’s tailor made for your brand.
Show them brand photography that confirms you’re the only possible choice for them.
Let’s connect you to more of the people that value what you have to offer in a way that’s totally you. Show them why you’re the only possible choice for them.
Your brand photography library tells a full and complete story of who you are, what you offer, and why you’re different from all the others out there. It’s there in stunning magazine-style images created for your brand and exactly what you need to say, and to who.
A lot to ask from a photograph?
When your brand aesthetic and the powerful stories around what makes your brand unique combine forces in stunning photos, it has impact. Getting clear on what your brand superpower is, and translating this into a collection of visual stories that communicate your strengths instantly is a lot to ask of an image.
Getting clear.
When we do the planning work first to distil exactly what your brand’s magic is, and then aim to show how this feels in images, your brand photography hits the mark. Your brand imagery is created with intention and purpose far beyond just looking great. (Although styling and designing how your images will look follows a close second to your planning.) Your brand imagery is not only scroll stopping but it connects.
We’ll start our brand imagery adventure together by taking a deep dive into your brand and getting to the heart of all the ‘what, why, how, and who’ behind your business, the way you work, and the value you offer. Through a questionnaire, lots of coffee chat, Pinterest, and moodboards, I’ll get to the magic in your brand and create a photoshoot plan to capture images that show it. You’ll also gain a greater understanding of your ideal client and how to magnetise them with your imagery.
Getting to the heart of your brand and your dream clients.
The moment your dream clients see your brand photos, they know what you’re offering them and the value that you can bring them. And not just literally in terms of your products and services, but they’ll have a sense of how it might feel to work with you. It’s right there before their eyes in aspirational photography that also gives an insight into your brand.
Targeted brand photography.
I realise that your brand photography is a non-negotiable part of your marketing budget, and that’s why I’m big on targeting your investment. The initial planning that kicks off every Signature Branding Session that I create, sets us a clear path to achieving imagery that is meaningful and purposefuI. I shoot exactly what will work for your needs, and deliver customised, distinctive imagery ready to download. Your library of image files are fully and individually edited and sized ready for you to put straight to work.
I love that I can bring that something extra to your brand photography even beyond being a professional photographer. With my background in advertising, an artistic eye and passion for styling and design, you get the strategy and the creativity that will set your brand photography apart.
Tell me what makes your brand stand out in it’s space in the market. As I begin to get a picture of who your ideal clients are, what they value about your brand, I’ll know just how to convey that in images.
With some thoughtful consideration and clarity around just what makes your brand different, your brand imagery sets you up for success.
Your styling, brand aesthetics, and photography all have a part to play in communicating this. Everything from the colours you use in your styling, to the props, outfits, and location have an impact on how the viewer feels when they look at an image.
That’s why we start from the very beginning.
From our very first conversations either over the phone, zoom, or in person at my home studio, we uncover the strengths of your brand and how you want to be known in your market. Getting clear on this from the very beginning means a lot of the creativity will spark from this like wildfire and we’ll know that your images will hit the mark. As we excitedly bounce around ideas, the photoshoot styling and shot list planning picks up momentum. Before you know it, we’re excitedly going over the props, set design, and wardrobe ideas to bring it all to life!
Getting clear on the strategy first means the creativity will be meaningful and focused. And flow with ease.
Think of the planning as the springboard that will launch all our creative ideas way up into the stratosphere! But don’t let all this talk of strategy make you think that the planning process is hard work! It’s not. At least not for you!
We’ll uncover all the visual elements that your brand story needs and I’ll design the best ways to show it in your images. We get to the heart of the magic in what only you can do. From wardrobe styling advice, themes, settings and props, to direction for posing naturally, and full editing of your images to look polished. I’ll give you unique brand imagery for all the ways you need to market and be visible online.
Who doesn’t love Pinterest and moodboards?
I’m obviously very visual when it comes to planning your photoshoot. And if you are too, you’ll love the creative process I take to design your brand photography. You can be as involved or not as you like or have time for. Besides an initial questionnaire and some ongoing feedback to make sure we’re on the same page, there’s very little homework for you! (Unless you loooove styling and design as much as I do!) So long as we’re checking in about how your photoshoot is shaping up as we draw near the date, it’s all good.
You’ll soon find that when you’re fully supported every step of the way, your confidence just soars! Consider me as your creative director, stylist & photographer, focused on bringing your brand to life.
Translating your ideas and vision into a creative plan and bringing it to life in stunning custom images to step up your business is my superpower. And I can’t wait to find out about yours.
Scroll up and take another look at the first image in this blog.
You’ll find the sketchbook mind map I created to plan the brand photography for talented dog photographer Jannene Meyer. Then take a look at her image gallery from the photoshoot here.
This will give you an idea of the process I use for every Signature Branding session.
Read more about how I planned and approached her photoshoot. You’ll find it on the blog here.