When your brand photography content is letting you down, you feel it. And so does everyone else.
It’s here. That moment you have to “put yourself out there”.
It’s here. That moment when you know all that’s left to do is put yourself out there. It can be daunting. It can be downright frightening. It can hold you and your brand and your business back in ways you didn’t even think possible. It stalls your momentum and deflates your motivation. I’ve felt that way in the past about the brand photography I used to put myself out there, and so have many of my clients.
Brand photography has the power to make or break our brands. As crazy as it sounds, being online but still not feeling that we’re being seen is a challenge many of us face. But few of us realise we can overcome it by simply saying “Yes” to ourselves. Step outside our comfort zones and welcome in all the inspiration that follows!
So if we know what we need to do, why is it so hard to take that step?
You know that being seen is all that’s standing between you and taking your business to the next level. You also know that stock images just don’t cut it. After all, it’s called personal brand photography for a reason. It should be tailored to our brand. You need to show what you have to offer to the people that need to see it. No amount of clever copy, stylish fonts, or beautiful brand colours can do that for you with the same power and impact that photography does. You know having a collection of customised brand imagery would be a game changer for how you show up.
So then why is it so hard to say yes to brand photography that we like enough to press post? Isn’t it a no-brainer? For something so straightforward, committing to brand photography and showing up online confidently and intentionally is such a challenge for many of us.
We so often find ourselves back in the same old place again – being online but not really being seen. Not showing up. Not confident to put ourselves out there.
Saying ‘yes’ to brand photography that’s tailor-made for you.
Whether it’s a lack of confidence, know-how, time, or that you just don’t know where to start, or who can get you started, once you feel like you’re in the good hands of someone who gets you, really gets you and your brand, it’s like that roadblock magically shifts. Once and for all.
Suddenly you find yourself coasting down that scenic road, in an open-top sports car built for performance, effortlessly hugging every curve in the road, wind in your hair, enjoying every minute of the journey. Without even trying. Where there was once the stop-start stalling of having nothing relevant or that you even liked enough to post, now there’s only ease and confidence. I know it really sounds too simple, but loving your brand imagery opens up all sorts of opportunities. It might just be your key to growth and the glue that brings your brand together.
Killer content backed by strategy and made for exactly what you need.
Imagine having images that you’re proud to put out there, and that are tailor made to your brand and the ideal clients you want to connect with. Your collection of brand photography is easy to use and you also know how to use them effectively to communicate instantly. Your website is show-stopping, your socials are scroll-stopping, your email list has a huge open rate, and your campaigns take no time at all to get up and running.
More than just giving you a collection of pretty images, you’re equipped with imagery that is tailor made for what you need to show and to who. It gives you a new perspective and your business a confidence boost that’s there for all to see. And that’s where I can help. I’m a Gold Coast based brand photographer here to give you a brand photography experience that’s authentic, enjoyable, and powerful. I take the concept of your brand and translate that into brand imagery that tells visual stories that connect you to your ideal clients.
You can finally move ahead in leaps and bounds because you’re equipped with exactly what you need to show up confidently and intentionally. Your brand imagery works. It’s beautiful, and you can use it to bring you the results you need across all your platforms. Absolute marketing gold.
Rich, purposeful brand imagery is your non-negotiable in this new world of marketing.
Even more than that, with a content creator who also has the strategy know-how to give you imagery that’s purposeful, authentic, and brings results as well as looks great, your motivation and your brand continues going from strength to strength. Rich, purposeful brand imagery is your non-negotiable in this new world of marketing. Your brand imagery is that prime real estate on your website, it’s the one thing with the power to stop your people in their tracks. It lets them know instantly that they’re in the right place. On your socials and in your campaigns, it connects instantly and has them wanting more of what you have to offer. A collection of purpose made images at your fingertips powers you forwards. It becomes your strong base from which to launch. And when it’s true to you and those you need to connect with, and it can communicate in a nanosecond, it elevates your brand. You’re equipped to level up whenever and wherever you need to.
With custom brand photography they see what sets you apart, and instantly know you’re the one for them.
Custom brand imagery as strategic as it is beautiful, connects like nothing else has the power to do. I confidently walk you through planning and creating imagery for your brand that will empower you and launch you ever closer to where it is you’re heading. I guide you step by step, from the planning to the photoshoot, to the gallery of images on your desktop and in your personal app on your homescreen, ready to upload. You’re set in motion, empowered to move forward with a new beautiful ease.
Imagine tailor-made brand photography that you love.
When you’re empowered in the creative process, have imagery that you love and that will make a commercial difference to your business, and know how to put your brand imagery to work for you, you’re in it for the long game. No longer scrambling for stock images that might work at a scrape just so you can show up, you’ll have killer content backed by strategy. Not merely tactics. Your imagery has meaning to you and to those clients that are the perfect fit for you. Because you’re showing not telling. They’re seeing at first glance that you’re the only possible choice for them.
A collection of purpose made brand photography helps you level up your marketing for the long game.
These days the visual nature of marketing demands rich imagery that connects instantly with your people. Whether it’s your socials, your profiles, your website, your campaigns and landing pages, or your online products and email newsletters, it’s the images that get noticed first and stop the scroll. And not just anyone’s scroll. They need to magnetise those that matter. And they have but a fraction of a second to do it.
Your brand imagery is today’s marketing gold. Your photography stills and video need to captivate, communicate, and connect more than ever.
I love using strategy and creativity to bring you a collection of brand photography that helps you not only show up online wherever and whenever you need to, but also with the confidence and know-how to make an impact. It really is time to have someone in your corner who can help you show up confidently and actually be seen by those that matter.
Let’s give your camera confidence a little boost to get you started. Click here to see my top pro tips for looking great in photos without looking like you’re even trying.