Now there’s a question I hear a lot. And it’s asked by seasoned business owners and new brands alike. In fact, it’s a question every business owner should be asking themselves regularly. So how do you know what branding photography you need?

Everyone knows they need brand photography for their online presence, but knowing where to start, what images beyond the business profile for the ‘about me’ page you need, and how to make them actually work for your business takes a bit of thought and consideration.

This is where strategy and creativity combine to bring you brand photos that are en pointe for you, your brand, and your ideal clients.

After all, brand photography is an important part of your marketing budget and we want to ensure that the image collection you have is not only stunning, but it’s an invaluable workhorse in your business.

Your image library needs to bring ease, confidence, and motivation to your day-to-day. Every image should have a purpose. And be unique to you, what you do, and what you offer.

I meet you wherever you are in your brand visuals journey.

So you’ve got your website underway, you’ve decided on your logo and brand colours. You might be in conversations with your graphic designer about the fonts you like. Now you need brand images. What’s going to look the best on your home page? How do you show potential clients and customers just what you can offer them? Your instagram grid is crying out for attention and you struggle to come up with quality and purposeful content. You might have a profile photo that you use on high repeat across all your online homes, but it doesn’t really connect. It’s dated. It’s vanilla.

And your brand is anything but vanilla.

Regardless of where you’re at in your business journey, whether just starting out, launching something new, or outgrown your current photos and in need of a refresh, purposeful brand photos are your game changer. Custom brand photos that are made with intention and creativity just for you and your brand will change the way you do business.

You might only be certain about one thing when it comes to your brand photography. You don’t want clichèd photos that could be of any brand. General stock photos just aren’t authentic to you and how you need to show up. They don’t feel right. They just don’t cut it.

Let’s uncover your brand stories.

You know there’s so much more to you and your brand. Together we’ll get clear on the brand stories behind what you do and how to best translate that into photos that are true to you, look great, and attract your audience. We’ll capture the photos that say exactly what you need to in a set of stunning, purposeful profile, product, behind-the-scenes, and lifestyle images.

Working with a website designer?

If you’re working with a website designer, I’ll collaborate so that all your photos are exactly what you need for your brand, your website, and every other online platform you need to be visible on. Need a banner image for your home page that shows just how you work? We’ll shoot for that. Images that show a little about your process or the benefits of the products you offer? We’ll have that covered too.

What if I’m not clear on how I need my brand to look?

With your Signature Brand Photography Session, the first part of our work together is a consultation and simple questionnaire that will get to the heart of how you want your brand to be seen.  How you want your brand to feel. This is where my strategy know-how comes in. My background in advertising and understanding of brand visual strategy and how to get to the heart of your brand means your brand photos will be created with purpose as well as style and creativity. Translating your ideas into images that tell your brand stories at a glance, and that you love and can put to use as soon as you download them, is that little something extra I bring to your brand photoshoots and ultimately to your business.

Chatting our way to clarity.

After our brand strategy consult, I’ll design a moodboard and detailed shoot session plan bringing into focus all the parts of your story that you need to tell. From settings, themes, activities, outfits, props and locations, to the shots I’ll capture. You’ll also receive a series of photoshoot prep videos & PDF guide covering tips on how to best prepare for the shoot.

Bringing your brand into beautiful flow means you have a collection of images that have been tailor made for you and what you need to say, and how you need to use them.

How do I know when I’m ready for a photoshoot?

Try not to overthink this one. Your brand, like you, is a work in progress, always evolving. Let’s give you amazing images and get them working for you right now. 

You’ll  know when you want to take your business to the next level.  You realise just how much NOT having strong brand images is costing you.  Energy. Time. Motivation. Your ideal clients. 

You could be starting a new venture or are already established and want to level up. Re-branding, new product, campaign, or website? Simply time for an update or refresh?  Or ready to take your time back and empower yourself with elevated images that are true to you and that hit mark?

Stop missing opportunities and start elevating your brand.

That’s the beauty and value of custom branding photography – you get exactly what you need both right now, and for where you’re headed. Together we get clear about what images you need, how to best create them, and then I shoot for exactly that.

When there’s strategy and intention behind your brand photos, you know how you’re going to use them. And the best part is that your library of images arrive ready to use – no filter, no resizing, no tech experience required.